NOVICA connects consumers to artisans all over the world through a single online marketplace. Rather than hire out craftspeople to create its designs, the company relies on the skill and creativity of each artisan, curating unique, handcrafted pieces for its catalog. Novica keeps the power in the hands of the artisans:
“We connect artisans to a global marketplace of socially conscious consumers. We empower artisans to build a sustainable business from their craft. We preserve ancient artistic traditions for future generations to enjoy.”
Novica also provides the opportunity to microfinance companies in need.
Daniel and I just purchased the Delhi Galaxy Rug (pictured in the header), handwoven by Sonik Sethi in India. Novica seeks to humanize artisans for far-off consumers rather than portray them as exotic or downtrodden. We see creative, intelligent, entrepreneurs who work to maintain traditional craftsmanship and make a living doing it.