everlane: know your factory

Clothing company, Everlane, offers an innovative alternative to the typical retail experience by providing specific information about the factories that produce their understated line.

everlane factories

image source

The Factories tab opens to a map that allows users to click on a location to get detailed information on each manufacturing plant, including name, materials used, and owner. Though there are plenty of domestic options, factories are spread out throughout the US, Europe, and Asia.

In terms of aesthetics, Everlane leans toward high end classics. Think J. Crew elegance mixed with American Apparel‘s penchant for solids and basics.

everlaneimage sources: button down, backpack, sandals, tshirt

Everlane’s transparency may be the answer to widespread abuse and corruption in the clothing manufacturing industry. Knowledge is power for consumer and factory worker alike.

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About Leah

Leah Wise is a member of FIRE in Charlottesville, Virginia.
This entry was posted in Brands, Retailers and tagged , , , , , , , , . Bookmark the permalink.

3 Responses to everlane: know your factory

  1. Sonya Mann says:

    I love that they do this.

  2. Pingback: Style USA: Everlane

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