I was initially put off by TOMS’ business model because it seemed that they were really just in it for personal gain; when you pay $40.00+ for shoes that won’t last more than a couple seasons, you better hope that people are getting more than one pair of substandard shoes. But I have to give them credit for creating a more ethical, charity-minded business model that has since been copied by dozens of companies.
And they’ve really improved since the last time I perused the site. They still give shoes, but they’ve also created jobs that provide a living wage, donate to various charitable organizations, and feature like-minded companies in their marketplace. These improvements make me feel better about backing them.
toms by fracturedradiance featuring TOMS
When TOMS first came on the scene, I was worried that their model was just another advertising angle. But recent changes make it clear that they really do intend to positively and sustainably impact the world – by spreading awareness, creating jobs, providing resources, and building up others. Good for them!
Do you like TOMS? I owned a pair a couple years ago; they were comfortable, but the quality was so-so.