For those of us who want to shop ethically without looking like we’re perpetually burning incense while doing yoga, People Tree is a stylish alternative. I mean, I like to look like a hippie as much as the next person, but there’s no reason why fair trade clothing shouldn’t be able to compete with its non-ethical counterparts in the retail market. People Tree has a team of designers who pair sustainable practices with up-to-date fashion trends to bring – really – the perfect line of clothing and accessories.
People Tree doesn’t use the term “Pioneer” merely as a marketing gimmick. According to their website:
People Tree developed the first integrated supply chain for organic cotton all the way to the final product, and was the first organisation anywhere to achieve GOTS (Global Organic Textile Standard) certification on a supply chain entirely in the developing world. In 2012 and 2013, People Tree has been a pilot case for the first certification scheme for Fair Trade manufacture under the World Fair Trade Organisation, undergoing a full audit. All our People Tree’s partners work to Fair Trade standards.
Additionally, the company collaborates with well-known designers like Orla Kiely and celebrities like Emma Watson to create buzz-worthy capsule collections that motivate consumers to redirect their spending to a better manufacturing model.
People Tree, as I exclaimed earlier about Radiant Cosmetics, is doing everything right. They:
…also work hard to ensure that we pioneer sustainable methods of production to minimise environmental impact. Not only is most of our cotton certified organic and Fairtrade, all our clothes are dyed using safe and natural dyes. We source as many products as we can locally, choosing natural and recycled products over toxic, synthetic and non-biodegradable materials. We ship our products by sea instead of air and weave fabric by hand, reducing our impact on global warming.
They’ve undertaken the tedious project of ensuring that each step of the production process is running on a fair trade and ecologically sustainable model.
And their clothes are ridiculously cute (but the conversion rate from pounds to US dollars is killer – so check out their sale section).
Have you purchased anything from People Tree? What do you think?